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Online Privacy is an Oxymoron

Businessman with a Briefcase

"Man with Briefcase"

Let’s get this out of the way. You either have an online footprint, or you don’t. If you have used a card with a VISA, Mastercard, Discover, etc… logo, you’re being tracked. Facial recognition technology is so prevalent, you’ll soon get automatically tagged in photos uploaded online. This is not the future, this is today.

Experian and Equifax have a pretty complete profile of you. Marketers only need your first and last name, and zip code to pull over 50 data points like, marriage status, purchase habits, if you have kids, etc… Pair this data with your social graph, and their prediction modeling will only become more accurate.

It’s only a matter of time before online listening tools become sophisticated and inexpensive enough to track individuals in real-time. These tools will alert listeners to mood, likelihood of purchase intent, location, or even predict major life changes like marriage/divorce, pregnancy, and death.

So you have two choices. Start erasing your digital footprint now, pay for everything in cash, and move to the Ozarks, or accept the fact that your personal data is valuable, and even Facebook is willing to sell it to the highest bidder. It’s your choice.

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